Our Work
Real practices. Real growth.
These therapists wanted more than a pretty website. They wanted to be found by the clients they actually want to work with. Here’s a look at a few of their stories, with every number explained in plain English.
more people finding one practice on Google
more visitors from Google for another, in one year
consultations booked in a single month for one group practice
owned by our clients. Their website, domain, and content are theirs to keep. Why that matters
Sound familiar?
The phone used to ring. Then it just… didn’t.
Nothing changed on your end. Same great work, same website. But the calls slowed, the inquiries that did come weren’t the right fit, and you couldn’t figure out why.
Almost every practice on this page started right there. The reasons were hiding inside their websites, and once we fixed them, the right clients started finding them again.
Read: Why did I stop getting phone calls?What every story has in common
Websites that feel like your practice: calm, warm, and unmistakably you.
We rework your website page by page, from the words on it to the code behind it, so it shows up for the searches that matter on Google and AI tools like ChatGPT.
Every page is built around how your ideal clients actually search, so the people who find you are the people you want to see.
Your website, your domain, your content. You own all of it from day one, and you can take it with you anytime.
Why owning your site mattersA quick translation
No tech talk required. Here’s what the words on this page mean for your practice.
See what changed for each practice
Hearten Therapy
Where they started
Google was showing their website, but very few people clicked. Every blog post showed up in search with the same generic title, and the main pages didn’t use the words people actually type when they look for a therapist.
The website work
- Fixed the sitewide issue giving every blog post the same title in Google
- Rewrote the Google title and preview on every service page and post
- Added questions and answers to the main pages
- Built new pages for the areas they serve
- Published new articles every month
What changed
more visitors from Google, year over year
more times showing up in Google searches
Their best month on record.
See their website
Nicole Bravo, LMFT
Where they started
After a website relaunch, Google could barely make sense of her site. Old and unfinished pages were still showing up in search, and almost everyone who found her was already searching for her by name.
The website work
- Handed Google a map of the site so it could read every page
- Cleared old and unfinished pages out of search results
- Rewrote how every page appears in Google
- Added new specialty pages
- Started a steady blog written for the high-achieving adults she works with
What changed
more times showing up in Google searches
clicks ever from people searching for the help she offers, not just her name
The right clients are now finding her before they ever know her name.
See their website
Outside the Norm Counseling
Where they started
The website was working against itself. It had broken pages, a site map Google couldn’t open for nearly a year, about 95 pointless pages cluttering search results, slow photo-heavy pages, and service pages that showed up in Google but rarely got clicked.
The website work
- Repaired the broken pages and a site map that had been failing for nearly a year
- Removed about 95 pointless pages from Google
- Shrank every photo so pages load faster
- Rewrote the main service pages with stronger titles
- Added questions and answers that Google and AI tools can read
- Published new local articles every month
What changed
more homepage clicks from Google in just 28 days, reaching 100
more likely to click when people search the practice by name, compared to the rest of the site
Orlando Therapy Project
Where they started
People saw their site but rarely clicked. Broken links, a blog full of posts from 2012 to 2017, and their most important search, “marriage counseling Orlando,” stuck on page two with zero clicks.
The website work
- Repaired every broken link
- Retired and combined outdated posts from 2012 to 2017
- Rewrote how their pages appear in Google
- Organized the whole site around their 3 core specialties
- Kept new articles publishing on a steady rhythm
What changed
higher trust score with search engines
more people viewing their Google listing, year over year
Moved from spot 14 to spot 8 in just three months.
See their website
Kinship Care and Therapy
Where they started
Google barely knew the website existed. Only 15 pages showed up in Google at all, the site didn’t appear for any search except the practice’s own name, and the Google listing was out of date.
The website work
- Properly introduced the site to Google, which only knew about 15 pages
- Built a dedicated page for each of the 4 states where she’s licensed
- Added hidden labels that help Google understand every page
- Published regular blog posts in the therapist’s own voice
What changed
more clicks from Google, compared to the same month last year
more times showing up in Google searches
Smart Talk Therapy
Where they started
A suspended Google listing set off months of falling traffic. And the most-visited pages on their website were attracting people looking up psychology definitions, not people ready to book a session.
The website work
- Fixed the groundwork so Google could read the site properly
- Rewrote titles on pages that were seen but not clicked
- Shifted the writing toward the real decisions new moms and couples are making
- Got their Google listing restored and rebuilt
What changed
more clicks from Google in a single month
more people viewing their Google listing, year over year
Instead of people looking up definitions, their visitors are now new moms and couples ready to start therapy.
See their website
Dr. Jennifer Rubolino
Where they started
Broken links and behind-the-scenes errors were holding her site back. Her homepage was competing with her own service pages, and searches like “couples therapy near me” showed her site but almost never got a click.
The website work
- Cleaned up broken links, errors, and cluttered site maps
- Rewrote how her pages appear in Google
- Refreshed 9 specialty pages
- Built 4 new pages for the services she wanted to grow: anxiety, women’s therapy, men’s therapy, and nervous system regulation
What changed
more searches her website shows up for
more visitors from Google over four weeks
See their website“You created a website that is getting my ideal clients. I had three recent women contact me due to the website.”
Dr. Jennifer Rubolino, LMHC
Yael Eiserike, LCSW
Where they started
Yael is a former attorney turned therapist. Months of blog posts weren’t bringing in new visitors, because off-topic and duplicate posts were watering down the site. Several pages were broken, and her Google listing only showed up in five small Los Angeles neighborhoods.
The website work
- Cleared out off-topic posts and merged duplicates so her blog stopped working against itself
- Repaired broken pages
- Rebuilt the site around what her ideal clients actually search for
- Added 5 new service pages, including burnout, anxiety, depression, and insomnia
- Expanded her Google listing from 5 small Los Angeles neighborhoods to California, Washington D.C., and Virginia
What changed
more times showing up in Google searches
more people viewing her Google listing each month
Her Google listing views hit a record high.
See their website
Laurel Therapy Collective
Where they started
They lost 42% of their website visitors. When therapist names changed, about 90 pages started sending visitors (and Google) on a detour, photos were too large to load quickly, and a hidden setting was blocking Google from reading the site.
The website work
- Cleared detours across about 90 pages
- Fixed oversized photos and removed what was blocking Google
- Rebuilt their EMDR, Enneagram, and LGBTQ therapy pages
- Refocused 357 blog posts around the topics that bring in new clients
What changed
of their pages Google can now read without trouble
more calls, clicks, and direction requests from their Google listing in one month
Website visitors are climbing again for the first time in months.
See their website
Palm Beach Psychotherapy
Where they started
Google could barely see the site. Broken code behind the scenes, look-alike pages competing with each other, and writing that didn’t clearly say who the practice serves were all holding it back.
The website work
- Rebuilt the site around their focus on adult EMDR and IFS therapy
- Repaired the hidden code that tells Google what the practice offers
- Removed look-alike pages that were competing with each other
- Rewrote every page’s title and Google preview
- Connected the site to Google so every page could be found
What changed
times showing up in Google searches by our first report
time showing up as a source in ChatGPT’s answers
Nashville Psych
Where they started
The website had broken links, pages that didn’t display correctly, and links to staff who had moved on. Their Google listing was filed under the wrong types of services, and there was no way to tell if visitors were actually booking.
The website work
- Repaired broken links and pages that weren’t displaying correctly
- Removed links to former staff
- Launched new service, specialty, and location pages
- Set up tracking so every booked consultation gets counted
- Rebuilt their Google listing around the services they truly offer
What changed
more website visits from their Google listing
more calls, clicks, and direction requests from their Google listing
Mindy Fox Therapy
Where they started
Her website still had broken links and errors left over from an old website move, it loaded slowly on phones, and there were no pages built to turn local searchers in Torrance and Santa Monica into booked clients.
The website work
- Repaired broken links and errors left over from an old website move
- Sped up the whole site for phones
- Launched 5 new location and service pages for Torrance and Santa Monica
- Added questions and answers that help Google and AI tools feature her expertise
- Kept her Google listing active with regular posts
What changed
faster page loads on phones, in seconds
more activity on her Google listing, year over year
Rebecca Sotero, LCSW
Where they started
She needed a steady flow of the right clients for her virtual Florida practice, but her site had broken pages, look-alike service pages competing with each other, and no blog or clear practice details to help Google and AI tools understand what she offers.
The website work
- Rebuilt the site around 4 focused service pages
- Added a detailed practice information page and FAQ
- Started a blog built around the exact worries her ideal clients search for
- Built out her Google listing with 12 services and posts twice a week
What changed
average spot on Google for her new pages, right on page one
month: already showing up on both Google Search and Google Maps
See their website“They specialize in therapy practices and got me everything I need within my budget. 10/10 recommend!”
Rebecca Sotero, LCSW
Still Oak Counseling
Where they started
They showed up near the top of Google for valuable local searches but got almost no clicks. Look-alike pages were competing with each other, and their Google listing got views without sending people to the website.
The website work
- Merged 8 sets of look-alike pages into single strong pages
- Rewrote page titles to match how clients really search
- Rebuilt their Google listing with the right categories, new photos, and intro videos for both therapists
What changed
more website visits from their Google listing
more people viewing their Google listing
Where the magic happens
Launch is just the beginning. The growth is monthly.
Every month, we look at where your practice stands and find the five most impactful things we can do to grow your visibility and bring you more clients. Then we do them.
See our Maintenance planExample month:
- 1
Rewrite page titles to match what real clients are searching for
- 2
Write a blog article that answers what people are already searching
- 3
Find what’s dragging down your site speed, and fix it
- 4
Make your details match across online directories so AI tools can refer clients to you
- 5
Study your competitors so you can outrank them on the searches that matter
Your turn
Your practice could be the next story on this page.
Book a free 15-minute call. We’ll look at where your practice stands on Google today and tell you, straight, what’s holding your site back.
Book a 15-Minute Call