[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]

Video is a hot topic on social media right now. Recently, Meta Platforms, formerly Facebook, and its CEO, Mark Zuckerberg lost a ton of money. Like a huge ton. Can you guess, why? Well, it turns out TikTok has been kicking their butt.

Video came, Video saw, and now Video is conquering!

The King is dead, Long live the King!

Video is the new King of social media!

Online videos have become the most effective means through which marketing campaigns are implemented. Besides being a powerful medium through which consumers can be educated, they are effective in delivering content and engaging them. Video has now become standard practice on all social networks. However, for most people (and companies), it is not always integrated into an overall strategy.

Video offers a lot of advantages for brands, such as higher conversion rates and elevated brand visibility, which ultimately boosts sales. They are a great way to convey relevant information and transform viewers into buyers. You know what else videos are? Unpredictable! When they’re done well, they can be a social media game-changer with the potential to help advance your marketing strategy.

Here are five reasons why we think you should add video to your social media strategy:

#1

First, you cannot ignore videos because they are the primary means of going viral now. TikTok and Instagram Reels go viral readily when they are creative and connect emotionally with the target audience. The fact that they appeal to mobile users play a crucial role in optimizing its reach. Short form videos can be shared on mobile platforms, optimizing audience reach and engagement. Video consumption continues to increase annually, contributing towards their success online.

#2

Second, videos explain written content in ways that are more effective than other mediums. A majority of consumers state that videos aid in their purchasing decision making process. This is important to note as online search has become a crucial component of the consumer buying process. Moreover, video content can be shared across diverse platforms such as TikTok, Facebook, Instagram and Twitter. If you intend to use influencers and micro-influencers, videos are essential in allowing them to connect with the audience and educate them.

#3

Third, videos have demonstrated that they have great ROI. For example, including a video on the landing page can increase conversion rates by 80%. This is because videos help establish trust among customers and also improve consumer understanding of the value proposition of a product. When introducing a new product or service, relying on videos can prove to be particularly effective in enabling consumers to connect with what you are offering. Tutorials and testimonials on videos can play a key role in earning the trust and confidence of customers. The key goal of using video is to have an optimal length such as 60 to 180 seconds, because the goal here is to establish and foster a connection as opposed to informing about the product. Video may be King, but you have to execute it so well, otherwise yours will be one of many others only a few people see, before moving to cat videos.

#4

Fourth, video is shareable and promotes user engagement. Many people share videos when they find them to be educational and interesting. The available evidence indicates that without a doubt video is more effective than other media in reaching new audiences. The fact that video can be enjoyed also reduces the antipathy that many people have against advertisements. When you are able to use marketing videos that are fun and engaging, you will find more success than you would have been able with any other media. Since 92% of mobile videos are shared by consumers, there is proof that they work. And in marketing, you have to go with what works. There is a ruthless competition for eyeballs and user engagement-and if you are not executing with proven tools, you could lose profoundly.

#5

Fifth, Google loves video and video is optimized for search optimization. According to Forrester Research, videos are 53 times more likely to reach first-page ranking organically as compared to traditional web pages. Google is forced to rank videos higher because there is consumer demand for the media. This is because users spend about 52% more time on a site with a video than a static page one. A blog post with a video also attracts three times more inbound links, a key factor in increasing audience reach and engagement.

Video is here to stay. With different platforms offering different incentives and capabilities, it can be a little overwhelming to determine where you should be investing the time and energy. The beauty of it is, you don’t have to do it everywhere at once. Video content is a fantastic addition to your social media strategy, and we hope these five compelling reasons will help you make up your mind.

Side note from the editor: Keep in mind when creating video that a majority of viewers watch their videos on SILENT! Seriously. Use those captions wisely.

 

[/vc_column_text][/vc_column][/vc_row]