Welcome to “The Mom Empire Podcast,” a captivating podcast brought to you by TME Brand Marketing a boutique marketing company dedicated to helping executives navigate the intricacies of personal branding in the digital space. In this fast-paced and ever-evolving online world, building a strong personal brand has become essential for standing out, fostering meaningful connections, and achieving professional success. Join us each week as we dive into crafting a personal brand by talking with real-life individuals out there crushing it in the marketing world. Grab your latte and let’s do this!
Episode 1: Building a Hybrid Digital Branding & Marketing Agency
During this episode, you will hear how we got our start as well as how things have evolved and grown during the past two years. We discuss the shift from working in an office space to the push and need for flexible working hours. Plus, how our company feels about that shift.
Episode 2: Three First Steps to Building Your Brand
In this episode, we discuss the first 3 steps you should take to build the foundation for your online brand. No matter what stage of your business or life you are in, these steps can really push your business forward. Don't worry, we will talk about websites another day, but today is all about designing how you look and sound to your audience. We also give you tips on creating a cohesive visibility for your brand.
Episode 3: Promoting Yourself on Social Media + Hashtag Secrets
This episode was an extensive online training for entrepreneurs in the United Kingdom hosted by Luke Jones, Operating Principal of the Keller Williams Center in Exeter - one of the fastest-growing estate agencies in the UK. Luke, owned a successful real estate business in Los Angeles before he decided to move back across the pond to bring American real estate tips to the UK. This episode focuses massively on what you can do to build your personal brand on social media. It applies to all business owners, not just real estate agents. This training was so enlightening. We loved getting to chat with several agents across the UK and discuss their strategies online. We broke this training into 2 parts because of the wealth of information this was.
Episode 4: Is Video Necessary for My Social Media?
Welcome back! This episode is part 2 of our Social Media training call we did with Luke Jones Operating Principal of the Keller Williams Center in the United Kingdom. In this episode we talk all things video for your social media. We know that sounds like a scary topic, especially if you are one to shy away from the camera, but don't let that deter you! We discuss some other ways to incorporate video without putting yourself in the hot seat. We talk about the importance of coming up with a video strategy and how to implement that into your own social media. So, let's jump in and get to the good part!
Episode 5: The Reality of Working From Home
In this episode, Zachary Truesdell and I discuss our experience with working from home together. We talk about how we made the switch to full time work from home jobs while raising two kids. The topic of working from home and moving businesses into a hybrid schedule is all too relevant right now. One thing we discuss is how that looks for Zac's company, as well as what we are seeing with companies similar to ours. We chat about our thoughts on the hybrid or fully work from home movement in the workforce and how it can maybe save other companies money, resources, and create a more healthy working environment. We know, this movement isn't for everyone and every company but we know from experience that working from home opened a lot of doors for us as young parents.
Episode 6: Digital Branding Vs. Digital Marketing
In this episode, I chat with Jennifer, our talented Founder and Jess one of our designers and resident marketing specialist, about all things digital branding and digital marketing. Digital marketing and digital branding can sound like the same thing, but in fact, they are two different things. Digital branding comes first. This is the process of creating your company identity through your website and social media. Without a solid brand, you can't have a strong marketing strategy. A brand is how you express your company values, the way that you speak to your niche, and how you inspire customer loyalty. Digital branding doesn't sell like marketing does. It builds relationships. It's more about creating a positive image rather than inspiring people to make a purchase.
Episode 7: Outsourcing Corporate Digital Marketing
In this episode, we will be chatting about marketing from a corporate perspective with, Scott Ball, VP of Global Sales and Marketing for Fisher Manufacturing. Scott has been with Fisher for over 4 years, after having spent over 30 years selling in the food service industry. He handles all sales, functions for the company which includes managing over 32 Rep firms both domestically as well as international and working with their 150 rep sales people ensuring they are trained on Fisher products and managing the sales to their respective dealers. During this episode we discuss the changes in marketing throughout Scott's extensive career as well as how he has utilized The Mom Empire's services to market his company. This episode is full of informational nuggets and we can't wait for you to dive in. Interested in learning more about Fisher Manufacturing? Head over to their socials @fisherfaucets
Episode 8: The Importance of Personal Branding
During this episode we speak with Terri Stephan who develops personal branding for the world’s top executives through her company Brand One. Terri is the expert on building a personal brand that advances careers and she has earned respect from Fortune 500 clients around the world. She built her former company Ecuity Edge from the ground up and sold it in 5 years to a Fortune 50 company. Through her company Ecuity Edge, Terri has earned the coveted Microsoft Gold Partner Award, Microsoft Partner of the Year finalist award and Microsoft US Partner of the Year. In this episode we chat about the importance of a personal brand and why it is a necessary business strategy. We also talk about overcoming the fear of putting yourself out there, getting clear on your values, and building content that supports you as a thought leader in your industry. Terri explains that a successful personal brand creates a strategy around your thought leadership pillars and what drives you. A personal brand cultivates authenticity, credibility, and builds strategic relationships with your audience, business partners, and potential employers. We hope you get some inspiration out of this episode and definitely go check out Brand One and take the Personal Brand Assessment at brandone.co
Episode 9: Marketing Your Side Hustle
Welcome back! Today we on The Mom Empire Podcast we are talking with Murray Miller, host of The Family Business with Murray Miller podcast. Murray is a financial strategist, entrepreneur, author, speaker & business coach. No one understands better than Murray that developing multiple streams of income is a key component to independence and freedom living. Murray has been a client of ours for almost 2 years and we have learned so much from his business model as well as his wealth of knowledge on all things financial freedom. During our chat we cover ways to create residual income to boost your business, habits to establish when setting your business financial goals, managing your time and why your time is valuable, plus so much more. This talk with Murray was eye opening and so accurate, no matter what your business is. We hope you tune in to gain some financial insight as well as reaching out to Murray for more! You can get connected with Murray by visiting thefamilybusiness.info
Episode 10: Content Creating For Clients
We are back with another episode of The Mom Empire Podcast! Woo! Last one of 2022! This episode was one of my favorites because I got to chat with my team and hear more about their life as a TME designer. During the episode we talk about what it is like to create content for other people, specifically our clients. We discuss the challenges we face with creativity block and how we move past that. We also talk about how processes and how we have grown as a company and fine tuned some of our behind the scene processes to streamline our efforts. We talk about the importance of a strategy for our clients and the importance of sticking to that strategy. How to fill the gaps of a client strategy when they come to us with an almost complete marketing plan. This recording was so fun because we are such a close knit team, even though we live miles apart we have created this team of rockstars who we love. So join us as we discuss our work and we hope you enjoy listening to our team!
Episode 12: The Power of Community for Women in Business
Welcome back to our second episode of the new year! We are thrilled to be back and even more excited about this episode! During this episode we talk with the genius minds behind The Collab. The Collab is a community and co-working space for women. A space where women can get some work done, cultivate connections, build community, and grow together. Whether you're looking for a new work environment, an aspiring entrepreneur, an established company founder, a freelance creative, or simply looking for a new venue — you'll find yourself at home among The Collab's inspiring local community. Founders, Fabi and Emma are such a delight to speak with and their love for the female business community is so evident in this business venture as well as their why. During this episode we hear more about The Collab space, the dream behind it, the reality of making this space happen and their why. It is truly inspiring to hear from them and get to pick their brain about women in business. If you are interested in learning more about The Collab, head over to their website thecollabtn.com and be sure to follow them on social media @thecollabtn
Episode 13: Building a Brand Through Building Community
We are excited to get to chat with our new friend Erik Thornton a local Gallatin, TN Realtor. During this episode we talk about the importance of working within your strengths for your business. We basically learn that Erik is a community marketing genius, even though he doesn't realize it. We love community marketing because it sets you and your business up to be the expert in your industry more organically. It gives your business a face, voice and personality helping you build your know, like and trust factor. Be sure to check out all of what's going on with Erik by following him on social media, @erik.thornton.realtor For more on B3 visit them at their to get dates for the next meeting, @b3_business_bonding_beer.