Goal: Fill group practice schedule through a clear, consistent online presence and marketing strategy.
When Outside the Norm Counseling came to us, their digital presence was in disarray. They were juggling multiple social media accounts—some professional, some personal, and many overlapping. Worse yet, they had been blacklisted on Instagram, completely stalling their ability to connect with new clients or grow their community online.
Their messaging was broad and unfocused, trying to reach everyone instead of speaking directly to their ideal client. This scattershot approach wasn’t resonating with anyone—and their group practice schedule showed it.
Our Approach:
We started by clearing the clutter.
Our team:
- Audited and consolidated all duplicate and outdated social media accounts
- Fully separated personal content from professional brand messaging
- Worked through the process of lifting the Instagram blacklist and restoring access
- Created a branded, cohesive social media strategy to align with their practice’s voice
Then we got to the heart of their brand: defining a niche.
After digging into their client base and goals, we helped them get clear on who they’re here to serve—single moms of teens and moms exploring the idea of divorce or mending their relationships. From that clarity, everything changed.
Content That Speaks to Her
With a firm niche and a defined brand voice, we focused on creating content that resonates. Our strategy included:
- A monthly content calendar with pre-planned topics
- Dedicated video filming days to streamline content creation
- Prioritizing Reels and video content to boost engagement and reach
- Messaging crafted to speak directly to the struggles and hopes of their ideal client
This approach not only gave Outside the Norm Counseling a consistent voice but reintroduced them to their community with confidence and clarity.
The Results (in just 3 months!)
- Reach increased 123%
- Profile visits increased 44%
- Website visits increased 150%
Most importantly, their group practice schedule began to fill up as their message began to hit home with the right clients.
“We went from talking to everyone and hearing crickets—to having real conversations with the people we’re meant to help. Our schedule is full, and we finally feel proud of our online presence.”
Outside the Norm Counseling didn’t just get a social media makeover—they got their voice back. With the right systems, strategy, and support, we helped them shift from overwhelmed to in control, from invisible to in-demand.
Your social media content shouldn’t cause an identity crisis. Let’s fix that.
Free Discovery Call
This call is an opportunity to understand where you are right now and explore how the TME Brand Marketing Team can help you reach your goals. Find a time on our calendar to schedule your call today—we’re excited to connect with you soon!
