A BRAND THAT ALREADY HAD A VOICE—IT JUST NEEDED A PLATFORM
From Clear Message to Confident Website for an LGBTQIA+ Affirming Therapist in California
When Madeleine Zimmerman came to us, she was crystal clear on her mission, her niche, and the people she was meant to serve. She wasn’t here for a rebrand—she was here to build a website bold enough to back up her message.
As the founder of Kinship Care & Therapy in Los Angeles, Madeleine specializes in trauma, addiction, and complex family dynamics—with a strong, affirming focus on the LGBTQIA+ community. She knew what she wanted to say. She just needed a digital home where it could land.
Fully Responsive Website for Every Device – VISIT WEBSITE
WATCH OUR CONVERSATION WTIH MADELEINE ON – CONVERSATIONS WITH THERAPISTS
GOAL-ORIENTED, INCLUSIVE, AND UNAPOLOGETICALLY HER
From day one, we knew this site needed to feel intentional, affirming, and personal—not overly clinical, not watered down, and definitely not templated.
Madeleine’s approach is goal-oriented, rooted in harm reduction, and fiercely inclusive. So we built a website that reflects that:
✔ Messaging that speaks directly to people navigating trauma, addiction, and anxiety
✔ A tone that’s approachable, empowering, and totally her (hello, “Hey y’all” in the intro!)
✔ A layout that clearly outlines her specialties—drugs and alcohol, trauma, anxiety—without losing her warmth or humanity
✔ Subtle design elements that reflect her personality and values, without being loud or cliché
From content strategy to voice and visuals, every inch of the site was crafted to echo her clarity and confidence.
THE RESULT: A WEBSITE AS POWERFUL AS HER WORK
Madeleine now has a website that speaks for her when she’s not in the room—one that reflects her authenticity, highlights her niche, and helps clients feel at home before they ever reach out.
It’s clear, goal-oriented, trauma-informed, and inclusive to the core—just like her practice.
And because her messaging was already on point, we were able to build something fast, focused, and completely aligned with her vision.
Know exactly who you are but need the website to match? Let’s make it happen.
Free Discovery Call
This call is an opportunity to understand where you are right now and explore how the TME Brand Marketing Team can help you reach your goals. Find a time on our calendar to schedule your call today—we’re excited to connect with you soon!
