Goal: Maintain a professional, steady social media presence that reflects the tone and values of the practice—so the client can take it off her plate.
When Jessenia at Larimar Counseling & Consulting came to us, she didn’t need to “go viral”—she needed social media to feel aligned with the work she does. As a solo practitioner navigating multiple platforms, she wanted her content to feel intentional, not rushed. But between sessions, earning her PhD, and the endless admin tasks, carving out the time to plan, design, record, and post regularly just wasn’t realistic.
She was also clear: she didn’t want a generic content machine. Her voice and her niche mattered—and so did making space for her own insights when she felt inspired to post.
Our Approach:
We partnered with Jessenia to create a low-lift, high-integrity strategy that made space for her expertise and time constraints.
Our focus:
A monthly content calendar tailored to her audience and aligned with her voice
Branded graphics and captions delivered for her approval—no surprises, no stress
Regular posting to Instagram, Facebook, and LinkedIn (2x/week) to maintain consistency
Space for her to contribute when inspiration struck—like Reels or trending topics she was seeing in her clinical work
This collaborative system let her stay involved just enough while freeing her up to focus on what matters most.
Content Focused on Her Ideal Client
We created content that directly reflects Jessenia’s passion and purpose: supporting women in the BIPOC community, particularly those serving in law enforcement. Each post is crafted to speak to their lived experiences—blending emotional support with grounded information.
Our strategy includes highlighting relevant mental health awareness days, sharing stats and realities specific to both law enforcement and the BIPOC community, and offering practical tips for those supporting others within these spaces. The result is a feed that feels thoughtful, representative, and rooted in advocacy—not just aesthetics.
The Results (in just 3 months!)
A steady, professional social media presence across three platforms
A clear, consistent voice that reflects her values and builds quiet authority
A sustainable workflow that respects her time and honors her clinical boundaries
An online presence she’s proud of—and doesn’t have to manage alone
Most importantly, Jessenia is able to maintain her visibility while focusing on her clients and now, her speaking engagements!
Larimar Counseling didn’t need louder content—just clearer, more aligned support. With structure, strategy, and a collaborative approach, we helped Jessenia show up online in a way that supports her practice and her PhD journey.
Your social media content shouldn’t cause an identity crisis. Let’s fix that.
Free Discovery Call
This call is an opportunity to understand where you are right now and explore how the TME Brand Marketing Team can help you reach your goals. Find a time on our calendar to schedule your call today—we’re excited to connect with you soon!
