Developing a course from scratch is no small feat, but Jennifer made the process seamless, ensuring every detail was thoughtfully executed.
Her expertise, creativity, and commitment to excellence helped bring my vision to life in the most beautiful way. The final product exceeded my expectations, and we successfully launched on time something I could not have done without her.
If you’re looking for a team that truly understands branding, marketing, and the power of storytelling, TME Brand Marketing is the partner you need. I can’t recommend them highly enough!"
FROM EXECUTIVE VISION TO SCALABLE IMPACT
Launching a Signature Course for a Former Microsoft Exec-Turned Leadership Coach
Results: $12K earned for the first 3-month cohort, plus company partnerships to relaunch the course quarterly to a waiting audience.
When Lani Phillips, former CVP at Microsoft and powerhouse leadership coach, came to us, she had a bold vision: launch her first major course under the newly formed FullCircle Leadership Academy—a program created to empower emerging leaders to step into their roles with confidence, clarity, and impact.
She had the framework, the mission, and the expertise.
She just needed a team to bring it to life.
Fully Responsive Website for Every Device – VISIT WEBSITE
THE BUILD: STRATEGIC, SCALABLE, AND SEAMLESS
We partnered with Lani to design, build, and launch the FullCircle Elevate: Emerging Leaders Experience—her 3-month, group coaching program grounded in her signature FullCircle Leadership 360° Framework™.
From branding to backend, we created the full course ecosystem:
✔ A high-converting landing page that clearly communicated the value of the program
✔ A strategic sales sequence with automated emails to nurture and convert leads
✔ A fully integrated course platform + community hub
✔ Back-end setup for group coaching calls, support forms, and live sessions
✔ A freebie funnel + email automation to warm up her list and build interest
✔ Ongoing monthly support to manage web edits, course fixes, and email sends throughout the program
The goal? A professional, cohesive, and low-lift launch experience that let Lani stay in her zone of genius while we handled the rest.
THE RESULTS: $12K AND A POWERFUL FIRST COHORT
Lani’s first launch of FullCircle Elevate brought in 20 high-caliber participants and nearly $12,000 in revenue. More importantly, she built a tight-knit community of emerging leaders ready to lead their first teams with confidence and clarity.
The program delivered on its promise:
“When you lead differently, your team rises with you.”
And now? She’s in the middle of her next launch—and we’re right beside her, scaling the systems that helped make her first experience a success.
Your course deserves more than a landing page—it deserves a strategic ecosystem that supports your clients and your growth. Ready to launch your signature program without the tech headaches? Let’s build it together.
Free Discovery Call
This call is an opportunity to understand where you are right now and explore how the TME Brand Marketing Team can help you reach your goals. Find a time on our calendar to schedule your call today—we’re excited to connect with you soon!
