Instagram has always been a powerful tool for connecting with your audience, and with the introduction of Instagram Notes, there’s now a fresh, easy way to engage your followers in a more personal and subtle manner. Whether you’re a therapist looking to share quick tips or a small business owner wanting to keep clients updated, Instagram Notes can be a game-changer.

In this guide, we’ll break down what Instagram Notes are, how you can use them effectively, and why they might just be the missing piece in your social media strategy.

What Are Instagram Notes?

Instagram Notes are short, 60-character messages that you can post to followers who also follow you back or to your “Close Friends” list. Think of them as digital sticky notes that sit at the top of your Instagram inbox, right above your direct messages. Unlike Stories or Feed posts, Instagram Notes are more low-key—they don’t send notifications and disappear after 24 hours.

Why Use Instagram Notes?

Instagram Notes offer a unique way to connect with your audience. They’re perfect for quick updates, casual thoughts, or even subtle calls to action. Since they sit at the top of your followers’ inboxes, they’re easily noticeable but not intrusive.

Here are a few ways to make the most of Instagram Notes:

1. 1. Share Quick Tips or Thoughts: If you’re a therapist, use Notes to share daily affirmations or quick mental health tips. This is a great way to stay connected with your clients without overwhelming them with notifications. For small businesses, you might share daily deals, motivational quotes, or behind-the-scenes snippets.

1. 1. Announce Events or Webinars: Hosting a live session or webinar? Use Instagram Notes to remind your followers about the event. A simple “Don’t forget to join us at 3 PM for a live Q&A!” can keep your audience engaged without being too pushy.

1. 1. Promote New Content: Whenever you publish a new blog post, podcast episode, or video, use a Note to let your followers know. A quick “New blog post up—check it out!” can drive traffic without requiring the same commitment as a Feed post or Story.

1. 1. Spark Conversations: Ask your followers a question or share a thought-provoking statement. Something like “What’s your go-to self-care routine?” can encourage replies and foster a sense of community among your followers.

How to Create an Instagram Note

Creating an Instagram Note is simple and takes just a few steps:

1. 1. Open your Instagram app and navigate to your inbox by tapping the paper airplane icon in the top right corner.

1. 1. In the top left corner of your inbox, you’ll see a box that says “+ Leave a Note.” Tap on it.

1. 1. Write your note—remember, you’ve got 60 characters, so keep it short and sweet!

1. 1. Choose whether you want to share your note with followers you follow back or just with your Close Friends list.

1. 1. Hit “Share,” and you’re done! Your note will appear at the top of your followers’ inboxes for 24 hours.

Tips for Using Instagram Notes Effectively

1. 1. Be Consistent: Just like with any other form of content, consistency is key. Use Instagram Notes regularly to keep your audience engaged and to stay top-of-mind.

1. 1. Keep It Light: Notes are meant to be casual and easy to digest. Avoid heavy topics or complex messages—save those for your posts and Stories.

1. 1. Use Emojis: Emojis can help convey your message within the 60-character limit. They also make your notes more visually appealing and fun.

1. 1. Pair with Other Content: Use Instagram Notes in conjunction with your Stories, Feed posts, and live sessions. For example, you could tease a new post with a note like “New post coming soon—stay tuned!” and then follow up with a full Story or Feed post.

Wrapping Up

Instagram Notes might be small, but they pack a punch when used effectively. For therapists and small business owners, they offer a unique, low-pressure way to communicate with your audience, share quick updates, and keep your followers engaged.

So, why not give Instagram Notes a try? Whether you’re sharing a quick tip, announcing an event, or just saying hello, Notes can help you connect with your followers in a fresh, authentic way. And remember, if you need help crafting the perfect social media strategy, TME Brand Marketing is here to support you every step of the way.