Should I Build My Own Website? A Therapist's Guide to Outsourcing Web Design.

Hey there, therapists!

You’re probably well aware of how important it is to have a solid online presence these days, right? That bit of information is EVERYWHERE in the digital world we live in. Your website is like your virtual curb appeal—it’s often the first thing potential clients see before deciding to reach out. But here’s the thing: Is it really worth outsourcing your website build to a professional web designer? Let’s chat about it! (We promise to not sell you on using us to build your site!)

  1. First Impressions, Baby: Picture this: Someone lands on your website for the first time. What do they see? A beautifully designed layout that instantly grabs their attention, or something that looks like it was thrown together in a rush? A professional web designer can create a site that’s not only visually appealing but also makes visitors feel welcomed and at ease. Think of it as setting the stage for a fantastic first date!
  2. Show Off Your Unique Vibes:
    You’re not just another therapist—you’ve got your own vibe and your own style. A professional web designer can help bring that uniqueness to life online. From choosing the perfect color palette to selecting images that speak to your target audience, they’ll make sure your website reflects who you are and what you’re all about.
  3. Easy Peasy User Experience:
    Ever been on a website that’s so clunky and confusing you just want to close the tab and move on? Yeah, nobody wants that. A pro web designer knows how to combine the essential elements of a site so it’s not only pretty but also super easy to use. They’ll make sure everything flows smoothly, from finding your contact info to booking an appointment.
  4. Save Yourself Some Stress:
    Let’s be real—you’ve got enough on your plate without adding “website design guru” to the mix. Sure, DIY website builders might seem like a cheap option, but they can end up eating up a ton of your time and energy. Plus, you may not even have full ownership over them! Click here to for more information on that. By hiring a web designer, you can focus on what you do best—helping your clients—and leave the tech stuff to the pros.
  5. Think of It as an Investment:
    Okay, so hiring a web designer might seem like a big expense upfront. But think about it as an investment in your practice’s future. A killer website can attract more clients, boost your credibility, and help your practice grow. Plus, when you see those appointment requests rolling in, you’ll realize it was totally worth it!
  6. Not all Designers Are the Same:
    This is a common misconception, but every design company or group or person is different so make sure you shop around. Talk to as many different companies as you want until you find one you vibe with. That sounds kind of strange but you want to make sure the company you work with has your business’s best interest in mind. 

So, there you have it. While hiring a web designer might seem like a splurge, the long-term benefits are totally worth it. Your website isn’t just a digital storefront—it’s your chance to show the world what you’re all about and make a real connection with potential clients.

Here’s to taking your online presence to the next level! Want more tips? Connect with us on Instagram. 

Need help figuring out exactly what you need for your website? Book a free 15 min consult.

TME founder Jennifer Waldsmith chats with therapist coach Janessa Borges about the true cost of websites.