I know you’re probably wondering, “How do I create an optin/freebie/download for my business?” Well, the good news is that it’s not as hard as you think. The bad news is that there are a lot of different things to consider when making these kinds of marketing tools, so it can be overwhelming.

You might be wondering: What exactly is an opt-in/freebie/download? It’s basically a little something extra that your customers can get when they sign up for your email list. They are tools that allow people who visit your website to sign up for something—usually a mailing list or other form of communication and come in the form of digital goodies like e-books or cheat sheets that give people something useful in exchange for their email address. Downloads are similar except they don’t require people to give up any personal information in order to get them.

There are several reasons why offering these types of things is important. First off, it shows your audience that you care enough about them to give them more than just a product or service—it shows that you care about their success as well. It also gives them more information, so they can decide whether or not they want to buy from you later on. And lastly, it helps build trust between your brand and potential customers

So now that we know what they are, let’s go over some things you’ll need to consider when making them:

The first thing to consider when creating an optin/freebie/download is who your target audience is, and what they want from you.

Once you know who your target audience is, the next step is to think about what they want from you. Maybe it’s something that will help them with their business (i.e., a tool), or maybe it’s something that will help them with their personal life (i.e., a recipe). If there are multiple types of people in your target market, then think about which type of content would be most helpful for each type of person.

Next, think about what makes your offer different from other similar offers out there in your industry or niche. What sets yours apart? How can you explain this difference in a way that makes your target audience feel like they need to have this offer?

Third, think about how much value your optin/freebie/download adds to your user’s life. If it doesn’t do anything for them besides give them a coupon code or something similar, then they probably won’t want to sign up for anything else from you either!

Fourth, consider the goal of your optin/freebie/download. What do you intend to achieve? Is it to get people to sign up for a newsletter, download a free PDF, or try out your product? Perhaps convert them to clients in the long term? 

Fifth, what is the best way to deliver this op-tin to your audience? Does it make sense to email them directly, post it on social media and tag them in the post, or send them an announcement through a channel like Slack or Discord?

Here are a few other things you need to keep in mind:

1. Make sure it’s valuable. Don’t offer something that’s worthless and unhelpful.

2. Include a short, compelling description of what the content is that you’re offering. This will help people know right away what they’re going to be getting if they engage with your content by clicking through or downloading it.

3. Include a call-to-action (CTA) at the end of your opt-in that tells people exactly what they need to do next (like sign up for your email list). Make sure that CTA is easy for them to follow through on!

4. Make it easy for people to find and download your content. This can be done by making sure that all of your links are clearly visible and easy to read throughout the text of your email.

5. Make sure it is something that will actually be helpful for them, not just a ploy to get them to sign up for your email list.

6. Keep it short—the shorter the better! You want people to be able to read it quickly and then move on with their day.

When it comes to creating a successful optin, it’s not just about making something too pretty or maybe even giving something away. Nope, that is the easy part. It’s all in the copy, in the way you ask users to sign up so they can receive whatever it is they’ve signed up for. These rules will lead you straight to an effective opt-in that will capture those leads and help you reach more people.