Moms have come a long way. They’ve been baking the best banana bread and making the most beautiful homemade jam since the dawn of time. But now they’re moving companies into the future, transforming their cultures in ways that we haven’t seen before.

In the past, moms had a tough time finding acceptance in the business world. If a woman was a mother, it was assumed that she would be uninterested in advancing her career. But now, as more and more mothers are joining the workforce and making sure their voices are heard, they’re changing company culture for everyone.

Moms have inspired companies to become more caring of their employees. For example, companies are adopting flexible work arrangements to allow moms to have work-life balance. Indeed, as the workforce evolves, so do its needs. With more and more women having children, it’s becoming increasingly important for companies to adapt to the needs of working moms. Over the last few years, many companies have begun making changes to their workplace environments with new parents in mind. We’ve seen a rise in things like working from home, nursing rooms, child care assistance and flexible work hours. 

Mums work from home more than anyone else

Moms were some of the first to take advantage of the rise of remote work and flexible hours in order to spend more time with their kids. And with the increasing popularity of maternity and paternity leaves (and their acceptance by employers), many companies have found that allowing employees to take these leaves actually improves morale and productivity in the office.

In an effort to support parents, more employers are embracing remote work because they recognize it can allow mothers to spend more time at home. While COVID-19 forced many organizations to adopt work from home initiatives, some had already started the practice even before the pandemic. The success of the initiative during the pandemic will support a continued adoption of the practice in contemporary society.

This change is due largely to the influence of mothers—women who want to show their kids that they can work hard, be successful, and still make time for family life. And more women than ever before are showing up at work with their children in tow—whether they’re working from home or taking their kids on play dates while they discuss business over coffee—making it clear that moms aren’t going anywhere anytime soon.

Improved Collaboration Tools

Of course, raising children takes time out of the day even if you’re working from home. That’s why many businesses are starting to use digital collaboration tools like Slack rather than relying on face-to-face meetings—because it’s easier for parents to work around the demands on their time.

Improved Communication Policies

While the internet and emerging technologies have accelerated the development of an ‘always on’ culture, more organizations are now recognizing the need to adopt a communication style that allows parents to only address urgent matters and leave the rest for when they are back in the office. Moms are also being allowed to take leave days even in sectors that are characterized by a workaholic culture, such as finance and law.

Employers are adopting talent management programs that allow moms to transition back into the workplace after taking a break to start families and raise their children. The practice is essential in allowing more female professionals to continue with their career. They are doing more to ensure that employees embrace the resources that have been provided for them to achieve work-life balance and greater wellness. In the past, employees could feel some stigma in having to use the counseling and coaching programs offered by their employers. However, the active adoption of these services by moms have contributed to increased openness and willingness to use them.

Is your company ready?

Good company culture isn’t something that you can set and forget; it requires constant dedication and attention. Moms are particularly well-suited to this task. Not only do many of them already have experience of creating positive work environments, but they also bring a level of perseverance to their roles as an entrepreneurial mum that is unrivaled by any other demographic in the workforce. Don’t underestimate the power of a mum in your company—she has the capacity to make your workplace better, and she’s more than happy to do it.